Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐 on creative ad formats - just say no to pre-roll longer than content. Don't miss an all new #KillBuyDIY.
This Week in Barron's: Barron's lists its top ten companies that offer the best in returns for 2011; With the travel industry rebounding, Expedia is an attractive pick going into 2011; Singular Research singles out the companies that are stingy when it comes to paying dividends; Barron's explores the iPad and the Kindle.