New York, NY (January 14, 2019) - Panoply Media announced today that iHeartMedia, the No. 1 commercial podcast publisher globally, has selected Panoply’s Megaphone platform to distribute select podcasts across its iHeartPodcast Network. Megaphone will distribute iHeartPodcast hits like Happy Face, Ridiculous History, The Herd with Colin Cowherd, How to Money, The Daily Zeitgest, and Whine Down with Jenna Kramer, as well as Unobscured, The End of the World with Josh Clark, iHeartRadio Presents: Inside The Studio, and The Ron Burgundy Podcast, one of the most anticipated launches of 2019.
iHeartMedia will have access to Megaphone’s full suite of best-in-class tools for publishing, dynamic ad insertion, ad operations, campaign management, reporting, and analytics to help manage its podcast business. Megaphone will also aid in streamlining operations and aligning iHeartMedia’s teams across the country.
"Podcasting has emerged as our newest and fastest growing audio platform, with incredible audience engagement,” said Conal Byrne, President of the iHeartPodcast Network. “2019 is going to be a huge year for us, rolling out dozens of new shows, and after much examination, we are delighted to have selected Megaphone as our key enterprise and infrastructure partner for a slate of our biggest hits as we continue our extraordinary podcast growth."
“iHeartMedia is transforming the podcast industry with its innovative and enlightening content,” said Brendan Monaghan, CEO of Panoply Media. “We’re incredibly proud to be working with the leading audio company in America, and we’re committed to continuously improving our technology to support their podcast business.”
iHeartMedia’s move to Megaphone follows its acquisition of Stuff Media, LLC, which includes the hugely successful HowStuffWorks podcast network. HowStuffWorks announced earlier this year that its entire slate of shows would be hosted on Megaphone.
For more information about Panoply’s Megaphone platform, please visit www.megaphone.fm.
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including 850 live broadcast stations; streaming music, radio and on demand via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for more company information.
Panoply Media provides breakthrough podcast technology for publishers and advertisers through the Megaphone platform and Megaphone Targeted Marketplace (MTM). Megaphone is designed to connect publishers with best-in-class tools to publish, monetize and measure their audio content. Powered by Nielsen, MTM gives advertisers unparalleled access to diverse listenership, allowing them to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more. www.megaphone.fm