New York, NY (November 12, 2018) - Panoply Media announced today that Vox Media, the fastest growing modern media company, has selected Panoply as a partner for podcast distribution. Vox Media will use Panoply’s industry-leading podcast platform, Megaphone, to host and distribute its entire lineup of podcasts across the Vox Media Podcast Network, including shows from its editorial networks Vox, Recode, The Verge, SB Nation, Polygon, Eater and Curbed. Vox Media Podcast Network boasts a wide breadth of content from daily news (Vox’s Today, Explained) and policy (The Weeds) to business (Recode Decode and Recode Media), technology (The Vergecast and Function with Anil Dash) and sports (SB Nation) – totaling over 50 shows and millions of monthly downloads. The media company will join other leading publishers on Megaphone, including HowStuffWorks, Gimlet Media, Slate and The Wall Street Journal.
Vox Media will have access to Megaphone’s full suite of best-in-class tools for publishing, dynamic ad insertion, distribution, audience development, ad operations, campaign management, reporting and analytics.
“We’re excited to work with Panoply and bring our podcasts onto the Megaphone platform,” said Marty Moe, President of Vox Media. “Megaphone’s technology is the best we’ve seen in the market. Their innovations in ad ops, campaign management and targeted advertising technology will help us streamline our podcast operations and increase our revenue.”
Vox Media will also use Panoply’s unique Megaphone Targeted Marketplace (MTM) to supplement its own ad sales and monetize more of its podcast inventory, beginning with a limited test across SB Nation’s growing portfolio of team-focused podcasts. Powered by data from Nielsen, MTM is a dynamic audience-targeting technology that lets brands reach thousands of demographic segments among the millions of listeners in the marketplace. At the same time, it allows publishers to deliver more relevant advertising to their listeners while increasing their shows’ sell-through rates.
“We’re thrilled to be partnering with Vox Media, one of the most successful and exciting publishers in the podcast space,” said Brendan Monaghan, CEO of Panoply Media. “We’re committed to building innovative tools that help partners like Vox Media grow and succeed.”
For more information about Panoply’s Megaphone and MTM, please visit www.megaphone.fm.
Vox Media is the fastest growing modern media company known for its standout technology, high-fidelity advertising, and editorial networks united by a shared belief in the power to go deeper to connect with global, passionate, curious audiences. Vox Media’s networks and businesses include SB Nation, Eater, The Verge, Vox, Curbed, Recode & Code Conferences, Polygon, Concert, Chorus, Vox Creative, Vox Entertainment, and the Vox Media Podcast Network. @voxmediainc www.voxmedia.com
Panoply Media provides breakthrough podcast technology for publishers and advertisers through the Megaphone platform and Megaphone Targeted Marketplace (MTM). Megaphone is designed to connect publishers with best-in-class tools to publish, monetize and measure their audio content. Powered by Nielsen, MTM gives advertisers unparalleled access to diverse listenership, allowing them to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more. www.megaphone.fm