New York, NY (December 3, 2018) - Panoply Media announced today that it will bring a number of modern media companies onto Megaphone, its industry-leading platform for podcast publishing, monetization, and measurement. The companies include a wide range of verticals from YouTube content creators (Studio71) and advertising networks (Advertisecast.com), to sports publications (Dodgers Nation) and local news (San Francisco Chronicle). Pat Flynn, host of Smart Passive Income, and Starburns.audio, a podcast network of 25+ shows, will also bring their podcasts onto Megaphone.
Megaphone’s best-in-class tools for publishing, distribution, dynamic ad insertion, geo-targeting, and reporting and analytics will help these companies manage their unique podcast offerings and generate revenue in the most efficient way. Some will also leverage Megaphone Targeted Marketplace (MTM), Panoply’s audience targeting network, to supplement their direct ad sales and monetize more of their podcast inventory. Powered by data from Nielsen, MTM lets brands reach thousands of demographic segments and allows publishers to deliver more relevant advertising to their listeners while increasing their shows' sell-through rates.
“This is just the beginning,” said CEO Brendan Monaghan. “We are excited to see new verticals understand the value of podcasting as a means to speak directly to their target audience. We are thrilled these media companies chose Megaphone to help grow their podcast business.”
For more information about Panoply’s Megaphone and MTM, please visit www.megaphone.fm.
Panoply Media provides breakthrough technology for publisher and advertisers through the Megaphone platform and Megaphone Targeted Marketplace (MTM). Megaphone is designed to connect publishers with best-in-class tools to publish, monetize and measure their audio content. Powered by Nielsen, MTM gives advertisers unparalleled access to diverse listenership and allows them to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more. www.megaphone.fm
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