On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolved, the one rule that must be followed, the impact of (micro)influencers and what skills are required to be effective today (hustle is key!). Plus, don't miss an all new #KillBuyDIY where Kimry is killing the traditional press release and tells us how she plans to do it.
Space Policy Edition #12 – Is Space Policy Stagnant? With Special Guest Marcia Smith
You wanna get nuts? Let's get nuts! On the new SVU, Matt and Alison recommend some of the craziest, weirdest, most WTF movies you can watch at home right now. Plus, their Listeners Choice Review of the trippy sci-fi/horror oddity THE VISITOR. Then they wi