Nieman-Marcus’ 2016 Christmas Book, which was first published nearly a century ago as a 16-page leaflet, is 300 pages long. According to Advertising Age, catalogs remain an effective way to reach consumers all year round. This episode of BackStory tackles the tangled history of American advertising - from the nation’s first billboards to catchy radio and TV jingles. When did the industry come into being and how did advertising executives sell Americans on the idea of lunar exploration? We’ll answer these questions and more.
Paul Vigna, Stephen Grocer, John Carney and David Benoit talk the odds of a Fed interest rate hike in December. Plus, a look at the fate of Valeant Pharmaceticals after its CEO is forced to sell a huge block of his stock.