29 Min Released Mar 7, 2017

Consultants: The New Conduits of Chemistry

ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.]

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