On our first episode of ADLANDIA, we explore the balance between politics and values for both media companies and brands in a world where fake news has taken center stage. First we discuss the role satire plays in challenging the noise, and then we hear from Jake Horowitz (Co-founder + Editor-at-large of MIC.com) and Ben Cooley (CEO of LennyLetter.com) about what it means to stay authentic. We also talk about which formats communities are engaging with, the role brands can play and their advice for surviving in the most unprecedented time in culture and politics. So get out your notebooks and call off the feel-good efforts! It's time to get to know your core values and think about how offline and online relationships have crossed into a new era. [Disclaimer: The views of the hosts are their own.]
Why is going to the doctor such an expensive proposition for so many people?