With lively analysis, timely insights and in-depth interviews, the WSJ Media Mix team covers the fast-changing media and marketing business.
The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook.
Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor.
Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful.
Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat.
Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall.
Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting big on sponsored content.
Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except creating content, and the vision for his new digital media startup Scroll.
Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&T and Verizon have entered into the M&A space, the growing dominance of Facebook and Google and why ad tech companies have had a rough time in the public markets.
Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.
Philippe Von Borries, co-founder and Co-CEO of women's lifestyle publisher Refinery29, discusses why the digital company is increasingly interested in television and what the growing influence of Facebook and Snapchat means for the media business.
Josh Sapan, the CEO of AMC Networks, discusses how his company works to develop hits like "The Walking Dead," whether so-called skinny bundles will upend the TV business and how the election has affected ratings this year.
Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television.
Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle.
Elias Weiss Friedman, the photographer behind the popular Instagram account "The Dogist," talks about how he grew his 2.1 million-strong following, how he decides which brands to work with, and why he wants to branch out into TV.
Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.
About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.
Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.
Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.
Pamela Drucker Mann, the publisher and chief revenue officer of Bon Appetit magazine, discusses how traditional food magazines are taking on digital upstarts. Then Wall Street Journal advertising editor Suzanne Vranica explains a new bombshell report on ad companies' lack of transparency.
Chris Altchek, the CEO and co-founder of Mic, discusses why young people need their own news, why sponsored content is here to stay, and how his company plans to become profitable in 18 months.
Till Faida, the head of Adblock Plus, discusses why online ad blockers like his are growing more popular and whether it's fair for his company to take payments for allowing "acceptable ads."
Vox Media CEO Jim Bankoff sits down with Steven Perlberg and Jack Marshall to discuss whether media companies are slaves to Facebook, the rise of partner platforms, and how digital companies are proving their worth in the changing media world.