Nieman-Marcus’ 2016 Christmas Book, which was first published nearly a century ago as a 16-page leaflet, is 300 pages long. According to Advertising Age, catalogs remain an effective way to reach consumers all year round. This episode of BackStory tackles the tangled history of American advertising - from the nation’s first billboards to catchy radio and TV jingles. When did the industry come into being and how did advertising executives sell Americans on the idea of lunar exploration? We’ll answer these questions and more.
Writers Tracey Scott Wilson and Stephen Schiff join Molly Nussbaum, Joel Fields and Joe Weisberg to discuss their collaborative writing style, and the deeply personal conversations that fueled the content of this week's episode.
As the bull market celebrates its eighth anniversary, how much longer can the bulls keeping running? Wells Capital Management chief investment strategist Jim Paulsen joins John Wordock.