Nieman-Marcus’ 2016 Christmas Book, which was first published nearly a century ago as a 16-page leaflet, is 300 pages long. According to Advertising Age, catalogs remain an effective way to reach consumers all year round. This episode of BackStory tackles the tangled history of American advertising - from the nation’s first billboards to catchy radio and TV jingles. When did the industry come into being and how did advertising executives sell Americans on the idea of lunar exploration? We’ll answer these questions and more.
Judd Apatow is a writer, director, and producer of, more than likely, one of your favorite movies or shows. Today, Judd discusses the impact of Steve Martin on his career (2:00) and the existential conflict that fuels his work (13:00). Plus, Judd talks ab
Facebook is ready to set aside $2.2 million for Internet celebrities to use its new Facebook live streaming service. Will this be the boost Facebook Live needs? The Wall Street Journal's Deepa Seetharaman has the latest.
Al Sargent, senior director of product marketing at OneLogin, and MarketWatch's Kari Paul join Catey Hill and Quentin Fottrell to discuss the latest hacking scams in the real estate world and how one down payment could cost you your life savings.